SUSTAINABLE TOURISM: AN OPPORTUNITY TO RE-DEFINE TOURISM INDUSTRY

Articolo di ​​DR AMIT SHARMA   Sustainable tourism is all about optimising the available resources in the tourism ecosystem where the entire value chain (from clients to vendors) falls within the boundaries of the framework to fulfil SDG’s. Like all other forms of tourism, here also the result to be the happy and satisfied customers who opt for Sustainable mode of holidays. However, the noble difference is,” the components of value chain involved in this stratum”. At each step, the intent is to give back to society, nature, the local economy, and other fragile components. Broadly speaking, sustainable tourism is an intersectoral approach where “varied consumer behaviour” creates “varied consumer demands” and these demands gets fulfilled by “synchronised and harmonised backend resources” to build up a “customer-friendly, experiential yet resource responsible holidays”.Various reports have shown the “ changed consumer behaviour”, especially in COVID 19 period. Health & Wellness holidays, Slow tourism, transformational vacations, Yoga & Ayurveda have taken the front seat. The definition of luxury holidays is not always to be the expensive holidays but the luxury of the utilisation of resources within the desired limits”, and here the concept of Sustainable tourism fits all the way. Trends are in…

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