GLOCALIZATION OF SUSTAINABLE TOURISM AND BRIDGING EXPECTATIONS OF CONTINENT TRAVELERS

A Case Study of Italian Inbound Tourism in Sri Lanka Articolo di Prof. DAC Suranga Silva   An Overview of Italian Outbound Tourism and Its Key Characteristics  Italian outbound tourism is primarily directed towards European destinations. Top choices of Italian outbound tourists are mainly Spain, France and Germany in Europe.  There has been a steady recovery after easing travel restrictions of COVID pandemic by year 2023, returning to the pre-pandemic levels at 35.2 million trips, reflecting a 25.7% rise from 2022.Italian outbound tourism experienced a sharp decline due to the COVID-19 pandemic, with trips reducing from 35.5 million in 2019 to 16 million in 2020, marking a 54.9% decrease.  Table 1: Italian Outbound Tourism  Year Total Outbound Trips (millions) Percentage Change of Outbound Tourist Trips from Previous Year Outbound Tourism Expenditure (Billion Euros Percentage Change of Outbound Tourism Expenditure from Previous Year 2019 35.5 – 30.0   2020 16.0 -54.9% 13.5 -55% 2021 18.5 +15.6% 15.5 +15% 2022 28.0 +51.4% 25.0 +61% 2023 35.2 +25.7% 30.0 +20% Source: Global Data’s “Italy Source Tourism Insight” Report 2022, 2023.  In 2022, Italian tourists spent almost $26.9 billion abroad when the total number of outbound trips from Italy was 35.22 million in 2022….

Abbonamento Premium Membership Required

You must be a Abbonamento Premium member to access this content.

Abbonati adesso

Already a member? Accedi

ARTICOLI CORRELATI